Wang: On computers?

　　Zhang: Yeah. So that they can make better use of them. And in this way, I believe we'll be able to bring down our costs.

　　Corporate Image

　　Wang: You know we are going to run a series of activities for the local community.

　　Zhang: Yes, just to improve our corporate image. But what do you think we can do for the community?

　　Wang: I think we can do something for the needy people.

　　Zhang: You mean we can contribute to the local community charity.

　　Wang: Exactly. And apart from that, I think we could sponsor a few programmes of entertainment.

　　Zhang: Like an orchestra or a singing performance or something?

　　Wang: Yeah. And I think we should also do something for the primary pupils. You know how important they are nowadays.

　　Zhang: Yeah. We may provide them with some school things.

　　Wang: You mean school things they can buy anywhere or those made to our special order?

　　Zhang: I think we can have them made to our order, with our name or logo on them.

　　Wang: All these shall benefit us in many ways.

　　Zhang: Yes. Obviously, they help establish a favorable corporate image.

　　Wang: Yes, more people in the community will come to see us as a company willing to help them.

　　Zhang: Yeah, and in this way our customer base shall be reinforced and expanded.

　　Customer Involvement

　　Wang: You know our management has decided to get our customers involved in our range and quality of products.

　　Zhang: That's a very good idea. Customers' opinions are really important to us if we want to stay ahead in the market. But how to get their opinions?

　　Wang: It's certainly not easy. I think we can do that through the Internet. We can invite our customers to email us their opinions about our products whenever they have any.

　　Zhang: But not all the customers have access to the Internet.

　　Wang: No, of course not. I bet we can take advantage of our helpline service.

　　Zhang: Yes. And we can also design a questionnaire for this purpose. And give it to our customers when they buy our products,

　　Wang: Good. But then, how can we make use of their opinions when we have got them?

　　Zhang: We can pass them on to R&D and QC. I think it's mostly their job to diversify our products and improve their quality.

　　Wang: Yes. I think R&D can take into consideration the feedback from the customers when they try to upgrade our products or develop new products.

　　Zhang: And QC can have a better idea as to how to ensure our quality or how to make it even better.

　　Factory Site

　　Wang: You know, ABC & Co. Ltd, one of our clients in the UK, is considering building a factory in Shanghai.

　　Zhang: Yes. I think it's a wise decision. More and more multinational corporations are coming here to invest.

　　Wang: They want to know where to build their factory. Have you got anything in mind?

　　Zhang: Well, I think they could build their factory in Pu Dong High-Tech & Development area.