Wilit become more important for an employee to have a wide range of skills in the future? (Why/Why not?)

　　Market Research

　　Your company is considering introducing a new product and wants to assess the market potential. You have been asked to suggest ways of doing this.

　　Discuss, and decide together:

　　What kinds of information would be usefuto obtain

　　How to decide whether to go ahead with the product

　　Follow-up questions:

　　Is market research essentiawhen introducing a new product? (Why/Why not?)

　　What kinds of products or services is market research most usefufor?

　　How accurately do you think consumers respond to marketing questionnaires? (Why/Why not?)

　　In what ways can companies influence consumer opinion?

　　How necessary is it for a company to diversify production? (Why)

　　Product Recall

　　Your company has discovered a design fault in a new product and needs to recalthis product from customers. You have been asked to make recommendations about the best way to handle this incident.

　　Discuss, and decide together

　　What would be the most effective method of informing customers of the product recall

　　How to ensure the company's reputation remains undamaged by the incident

　　Follow-up questions:

　　How can attitudes to a company change if one of their products has to be recalled because of a problem over quality? (Why?)

　　What else can have a negative effect on consumers' attitudes to a company? (Why?)

　　What measures can companies introduce to avoid the need for product recalls? (Why?)

　　Is quality always the most important consideration for consumers when purchasing a product? (Why/Why not?)

　　How can companies succeed in developing brand loyalty?

　　Sales Conferences

　　The export sector of your company is expanding, and plans are being discussed for holding annuaconferences for overseas agents. You have been asked to make recommendations for the proposal.

　　Discuss, and decide together:

　　What the benefits of annuaconferences would be for the participants

　　What the content of the conferences could be

　　Follow-up questions:

　　Should companies which send overseas agents to conferences be consulted about the content? (Why/Why not?)

　　What kinds of data should be provided for agents at this kind of conference? (Why?)

　　What would be an effective way of following up the conference? (Why?)

　　How might sales strategies and products vary from one country or region to another? (Why?)

　　How important is networking in the modern business world? (Why?)

　　Project Abroad

　　Your company is proposing to send a team of staff abroad for six months to set up an office and train locaemployees. You have been asked to make recommendations for the project.

　　Discuss, and decide together:

　　How to select appropriate staff to manage the project

　　What preparation and advice the staff would need before leaving

　　Follow-up questions:

　　What advantages would there be in working abroad for a short period of time? (Why/Why not?)