32. The author thinks that people are ___.
A. satisfied with their appearance
B. concerned about appearance in old age
C. far from neglecting what is in fashion
D. reluctant to follow the trends in fashion
33. Fashion magazines and TV advertisements seem to link fashion to___.
A. confidence in life B. personal dress
C. individual hair style D. personal future
34. Causes of fashions are ___.
A. uniform B. varied C. unknown D. inexplicable.
TEXT D
Massive changes in all of the world’ s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of people playing softball, and Russians taking up rugby, or the Super bowl rivaling the British Football Cup Final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witnessing a globalization of our sporting culture.
That annual bicycle race, the Tour de France, much loved by the French is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part. But in recent years it has been dominated by Colombian mountain climbers, and American and Irishriders.
The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams. So it does them literally a world of good to see this unofficial world championship become just that.
This is undoubtedly an economic-based revolution we are witnessing here,one made possible by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Cola or Budweiser as well The skilful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major money-making events. The economics of the Superbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $ 10,000,000. The most important statistic of the day, however, was the $ 100,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
So it came as a terrible shock, but not really as a surprise, to learn that some people are now suggesting that soccer change from being a game of two 45-minute halves, to one of four 25-minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of asport which relies for its essence on the flowing nature of the action.
Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, so we will demand to see them played at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a “World Tide” fight,and this means that the title fights have to be held in different countries around the world! |
