浙江省2012年1月高等教育自学考试
经贸英语试题
课程代码：02635
Ⅰ、Give the English equivalents to the following abbreviations．（10%）
1．OAEC ________
2．CIP ________
3．DA ________
4．P. & L. ________
5．FYR ________
Ⅱ、Put the following phrases into English．(10%)
6．非关税壁垒 ________
7．普惠制 ________
8．加拿大元 ________
9．工厂交货 ________
10．远期汇票 ________
Ⅲ、Fill in the blanks with the words or phrases from the box．(15%)
as of for in with to from upon
11．________ receipt of your cable of March 5, we at once requested to Bank of China in London to establish a letter of credit in your favor.
12． In reply，we wish to inform you that we have well connected with major dealers ________ the line of textiles.
13．We shall be very grateful to you，if you will advise us as to the specification of those which can be shipped ________ stock.
14．Should this trial order prove satisfactory to our customer，we can assure you ________ repeat orders in increased quantities.
15．We will pass on your decision to the buyers ________ their consideration.
16．We refer you ________ our bank for our financial standing.
prescribe, give rise to, to some extent, premium, by mistake, predecessor,
surplus, inevitable, other than, binding upon, drain away, subsidiary
17．Once a contract is officially signed, it creates an obligation ________ the parties thereto.
18．If a country’s exporting is more than its importing, we say that this country’s trade is in ________.
19．Plants which refine crude ores are often located in countries ________ those in which the crude ores are mined.
20．Consumers are prepared to pay a ________ for organically grown vegetables.
21．The parties may ________ a condition under which one party is entitled to terminate the contract.
22．Public relations experts claimed recently that iPhone 4 hardware recall was not ________.
23．We find that a confusion of numbers in the packing was made ________, and we have arranged for the replacement goods to be dispatched to you at once.
24．The ________ of the Organization of Petroleum Exporting Countries (OPEC) was the shortlived Achnacarry Agreement of 1928.
25．Conversely, investment in this country will ________ an increased demand for the home currency and push up its value.
Ⅳ、Reading Comprehension (20%)
A．Read the transcript of a meeting and answer the questions．
Andrew Hodge: Well, have you decided which one it’s going to be?
Stephen Johnson: Well, it’s tough—but I think it’s between Impact Ads. and Verity.
Andrew Hodge: What’s wrong with Transworld?
Stephen Johnson: Well, they are a little low on substance. They keep saying they are a “top” company, but they do not say what they are top of! They say they have original designs and ideas, but they don’t give any examples. I’d like to know more about their campaigns and their clients. The only thing they do say is that they are cheaper than the others—but do they give value for money? I could find more about them, but if a marketing company can’t sell itself, can it sell for us? I like Verity’s idea of working closely with us at every stage of the process ... I think we need something like that. They seem to me to be a good company, and all the people who have worked with them tell me that they do exactly as they say — they work with you, and they don’t mess you around.
Andrew Hodge: And Impact?
Stephen Johnson: That’s the problem. They are good, very good. They are very expensive, but they do a fantastic job. If you look at their list of satisfied customers, it is as long as your arm. They are a young team, very professional, very innovative… but they are a bit light on their management consultancy side — they know it too, so they have brought in an outside partner. They will do a very good campaign, but we will have to organize it a lot more for them — their service is less complete.
Andrew Hodge: So they do less, but do it well?
Stephen Johnson: Very well. And their Return On Investment is apparently very good, so they are cheaper than they look.
Andrew Hodge: So it’s going to be Impact then?
Stephen Johnson: Well, if we end up with Impact, it will be no bad thing. But I have been talking to George Halds at Verity — they have a new young employee, Sandra Sean. She’s got some original ideas, and they want to give her a try on a big project. And she is almost as good as Impact in one way — they tried to poach her from Verity earlier this year!
26. What is the main objection to Transworld? ( )
A. Not enough detail. B. Not convincing.
C. Too cheap. D. Not value for money.
27. What is in Impact Ads.’ favor? ( )
A. An outside partner. B. Comprehensive service.
C. Top quality product. D. Cheap ROI.
28. What is in Verity’s favor? ( )
A. George Halds is good.
B. They have worked with many people.
C. They are cheaper than Transworld.
D. They have a good reputation.
29. How long is something “as long as your arm”? ( )
A. Very long. B. Reasonably long.
C. Not long. D. Reasonably short.
30. How far does Johnson seem to have decided? ( )
A. He can’t decide. B. He has almost decided.
C. He has already decided. D. He is always sure whom he wants.
B．Read the Advertising Report and decide whether these statements are true (T) or false (F)．
Television— Our TV ad campaign has been running for two weeks, and brand awareness is now over 70% in the target demographic. We have booked slots after adventure movies, nature documentaries, and occasional slots just before adult content on mainstream channels. We are mainly advertising in prime time, but also early evening to catch the late teens/college audience before they go out for the evening. The N.E.Wear catchphrase “if you aren’t wearing it, you aren’t dressed” has been very successful. We’ll keep the advertisements running until the opening in two weeks.
Magazines and Newspapers—Most of our target demographic don’t read dailies. We targeted fashion magazines (for female) and motoring and extreme sports magazines (for male and female). We went for fullpage color glossies. Naturally, fishing, hunting, boating and similar magazines all carried ads.
Street furniture—We have some advertisements on the back of bus stops on busy streets, and on bus stops used by university and college students. To keep up our image we do not advertise on phone boxes, or dustbins though we are considering advertisements under public notices, where this is allowed.
|
Summary |
Exposure |
Targeting |
Cost Per Viewer |
Impact |
Overall Cost |
|
TV |
very high |
average |
low |
high |
high |
|
Mag&News |
average |
good |
high |
average |
moderate |
|
Str. Furniture |
high |
very poor |
very low |
low |
low |
31. The TV advertisement campaign is for just under a month. ( )
32. The type of TV program where the ads. are shown is important.( )
33. N.E. Wear is advertised in many daily newspapers. ( )
34. Advertising on bus stops is aimed only at students. ( )
35. Advertising on street furniture is the cheapest, but worst targeted. ( )
Ⅴ．Translate the following sentences into Chinese ．(10%)
36．Both the profitable business activities and the nonprofitable one play a key role in improving the society’s standard of living.
37．Developed countries should offer developing countries more help in developing economy for the sake of peace and prosperity of the world.
38．Sales literature is printed material containing information about your product or your company, including leaflets, catalogues, and price lists.
39．Now we offer your firm for 100 tons of item No. 175 at 180 US dollars per metric ton CIF Sydney, to be delivered in early October.
40．We demand that the maximum moisture should not exceed 13% and the oil content should be 45% at its minimum.
Ⅵ．Translate the following sentences into English．(15%)
41．我们想在平等互利的基础上和你们建立业务关系。
42．我们通常每增加200张，可增加1%的佣金。
43. 这批衬衫使用硬纸箱包装可以节省运费。
44. 因为你们用见票30天付款的信用证支付，信用证的有效期至30天后的第15天，行吗？
45. 我们想为这批瓷器投保综合险。
Ⅶ．Letter-writing (20%)
46．根据以下所给内容用完整的书信格式（包括信头、信内地址、称呼、正文、结束语、信尾敬语和签名）拟一封信：
（1）我们非常感谢收到你方5月2日关于询问第211号合同中的货物的包装盒运输唛头的信件，并很高兴向你方作如下陈述。
（2）所有的粉末都用塑料袋包装，然后用铁罐装好，铁罐的盖子用胶带封好。10罐用一个箱装好，并用钉子将木箱钉好，再用金属条将木箱加固。
（3）关于木箱外的运输唛头，除了毛重，净重和皮重之外，还写着“中国制造”这些字。如果你方在这方面有什么特别的偏好，请告诉我们，我们一定尽力让你满意。
（4）我们会给予密切合作，等待你方的进一步回复。
（5）写信日期为2010年5月4日。
