全国2012年1月高等教育自学考试
旅游英语选读试题
课程代码：00837
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I. Multiple choice: (1×15=15)
Directions: Beneath each of the following sentences, there are four choices marked A, B,C and D. Choose the one that best completes the sentence.
1. The World Tourism Organization is ______ that represents all national and official tourist interests.
A. a regional organization B. one of the organizations
C. a national organization D. the only international organization
2. The inclusion of western words and phrases in language is due to ______
A. tourism development B. language development
C. economic development D. environmental development
3. Which group of executives can be expected to enjoy luxurious accommodations, staying only at five-star hotels or equivalents?
A. Technical and sales personnel.
B. Company chairman and chief executives.
C. Executive directors and training managers.
D. General managers and human resource managers.
4. Some steps ______ to control the overuse of tourism resources, but more needs ______ and the sooner the better.
A. take, do B. taken, done
C. has taken, has done D. have been taken, to be done
5. The Grand Tour is a tour of certain cities in ______.
A. Southern Europe B. Northern Europe
C. Western Europe D. Eastern Europe
6. Some national tourism organizations have found it useful to make a further distinction between international travel and travel between ______.
A. neighboring countries B. adjacent countries
C. nearby countries D. bordering countries
7. Travel and tourism, as a ______ behavior, is very closely related to advances in the economy and culture of a society.
A. social B. economic
C. cultural D. socioeconomic
8. Tourism is a ______ of activities, services, and industries that derivers a travel experience.
A. composition B. composite
C. combination D. compound
9. Investment in tourism remains ______ it does in any other industry.
A. the same risk as B. the same risks as
C. as risky as D. as risk as
10. This motivation is frequently referred to as the “VFR” market. It’s the short form for “______”.
A. visit friends and relatives B. visit friends and relations
C. vision, friendship and relations D. vision, friendship and relation
11. The progress of printing must be supervised throughout by ______.
A. the printer B. the design studio
C. the advertising department D. the operator or its advertising agency
12. The more democratic spirit of American inns was reflected in the special status conferred on innkeepers, regarded as honorable professional who could be ______ with information and whose opinions were ______.
A. entrust, respect B. entrusts, respects
C. entrusting, respecting D. entrusted, respected
13. In 1862, the first true package tours were provided by ______ known as “the father of modern tourism”.
A. Turner B. Stangen
C. Raitz D. Cook
14. Owing to the extremely competitive nature of the retail travel business, two factors become paramount if the travel agent is to succeed: ______ and ______.
A. good management, good service B. good management, good staff
C. good administration, good amenities D. good administration, good facilities
15. The most immediately apparent form of environmental “pollution” is ______ rather than physical.
A. ecological B. aesthetic
C. psychological D. cultural
II. Reading comprehension: (2×10=20)
Directions: Read the following passages and make your proper choices.
（1）
A report consistently brought back by visitors to the US is how friendly, courteous, and helpful most Americans were to them. To be fair, this observation is also frequently made of Canada and Canadians should best be considered North Americans. There are of course exceptions. Small-minded officials, rude waiters, and ill-mannered taxi drivers are hardly unknown in the US. Yet it is an observation made so frequently that it deserves comment.
For a long period of time and in many parts of the country, a traveler was a welcome break in an otherwise dull existence. Dullness and loneliness were common problems of the families who generally lived distant from one another. Strangers and travelers were welcome sources of diversion, and brought news of the outside world.
The harsh realities of the frontier also shaped this tradition of hospitality. Someone traveling alone, if hungry, injured, or ill, often had nowhere to turn except to the nearest cabin or settlement. It was not a matter of choice for the traveler or merely a charitable impulse on the part of the settlers. It reflected the harshness of daily life: if you didn’t take in the stranger and take care of him, there was no one else who would. And someday, remember, you might be in the same situation.
Today there are many charitable organizations which specialize in helping the weary traveler. Yet, the old tradition of hospitality to strangers is still very strong in the US, especially in the smaller cities and towns away from the busy tourist trails. “I was just traveling through, got talking with this American, and pretty soon he invited me home for dinner -- amazing.” Such observations reported by visitors to the US are not uncommon, but are not always understood properly. The casual friendliness of many Amricans should be interpreted neither as superficial nor as artificial, but as the result of a historically developed cultural tradition.
As is true of any developed society, in America a complex set of cultural signals, assumptions, and conventions underlies all social interrelationships. And, of course, speaking a language does not necessarily mean that someone understands social and cultural patterns. Visitors who fail to “translate” cultural meanings properly often draw wrong conclusions. For example, when an American uses the word “friend”, the cultural implications of the word may be quite different from those it has in the visitor’s language and culture. It takes more than a brief encounter on a bus to distinguish between courteous convention and individual interest. Yet, being friendly is a virtue that many Americans value highly and expect from both neighbors and strangers.
16. In the eyes of visitors from the outside world, ______.
A. rude taxi drivers are rarely seen in the US
B. small-minded officials deserve a serious comment
C. those who are not so friendly deserve a comment
D. Canadians are as friendly as their neighbors
17. The italicized phrase “take in”(Para.3) most probably means “______”.
A. appreciate B. admit
C. accommodate D. absorb
18. It could be inferred from the last paragraph that ______.
A. culture exercises an influence over social interrelationship
B. courteous convention and individual interest are interrelated
C. various virtues display themselves exclusively among friends
D. social interrelationships equal the complex set of cultural conventions
19. Families in frontier settlements used to entertain strangers ______.
A. out of a charitable impulse
B. in view of their long-distance travel
C. to improve their hard life
D. to add some flavor to their own daily life
20. The tradition of hospitality to strangers ______.
A. tends to be superficial and artificial
B. is generally well kept up in North America
C. is always understood properly
D. has something to do with the busy tourist trails
