21. It is the belief of Frito-Lay’s head of global marking that ________.
A) potato chips can hardly be used as a weapon to dominate the world market
B) their company must find new ways to promote domestic sales
C) the light golden color enhances the charm of their company’s potato chips
D) people the world over enjoy eating their company’s potato chips
22. What do we learn about Frito-Lay from Paragraph 2?
A) Its products use to be popular among overseas consumers.
B) Its expansion has caused fierce competition in the snack marker.
C) It gives half of its annual profits to its parent company.
D) It needs to turn to the word market for development.
23. One of the assumptions on which Frito-Lay bases its development strategy is that ________.
A) consumers worldwide today are attracted by global brands
B) local brands cannot compete successfully with American brands
C) products suiting Chinese consumers’ needs bring more profits
D) products identified as American will have promising market value
24. Why did Riskey have the Frito-Lay logo redesigned?
A) To suit changing tastes of young consumers.
B) To promote the company’s strategy of globalization.
C) To change the company’s long-held marketing image.
D) To compete with other American chip producers.
25. Frito-Lay’s executives claim that the promoting of American food in the international market ________.
A) won’t affect the eating habits of the local people
B) will lead to economic imperialism
C) will be in the interest of the local people
D) won’t spoil the taste of their chips
Passage Two
Questions 26 to 30 are based on the following passage.
In communities north of Denver, residents are pitching in to help teachers and administrators as the Vrain school District tries to solve a $13.8 million budget shortage blamed on mismanagement. “We’re worried about our teachers and principals, and we really don’t want to lose them because of this,” one parent sail. “If we can help ease their financial burden, we will. “
Teachers are grateful, but know it may be years before the district is solvent (有综合能力的). They feel really good about the parent support, but they realize it’s impossible for then to solve this problem.
The 22,000-student district discovered the shortage last month. “It’s extraordinary. Nobody would have imagined something happening like this at this level,” said State Treasurer Mike Coffman.
Coffman and district officials last week agreed on a state emergency plan freeing yp a $9.8 million loan that enabled the payroll (工资单) to be met for 2,700 teachers and staff in time for the holidays.
District officials also took $1.7 million from student-activity accounts its 38 schools.
At Coffman’s request, the District Attorney has begun investigating the district’s finances. Coffman says he wants to know whether district officials hid the budget shortage until after the November election, when voters approved a $212 million bond issue for schools.
In Frederick, students’ parents are buying classroom supplies and offering to pay for groceries and utilities to keep first-year teachers and principals in their jobs. |
