Sample Writings
Task 1
The number of complaints increased in most of the sectors. In 1997, there were 18,000 complaints about package holidays abroad, 12.7% up on 1994, when the number was around 15,000. The number of complaints about electric goods went up by 9.2% from 65,000 in 1994 to 70,000 in 1997. Complaints about second-hand cars, financial services increased by 6.7% and 5.2% respectively. The former increased from 80,000 in 1994 to nearly 85,000 in 1997 and the latter rose from roughly 49,000 to above 50,000 over the three years.
Also obvious from the chart is that clothing is the only sector where the number of complaints dropped over the period. In 1994, there were around 45,000 co mplaints. However the number decreased to about 43,000 in 1997.
Task Two
To: Board of Directors
From: Marketing Department
Date: November 15, 2001
Re: An Increased Budget for Marketing
According to the overall plan of the company, our department has a budget of $50,000 for the next financial year. We find it hardly enough for us to expand our business and we think another $50,000 is needed for this purpose.
As is obvious to all, our company has had a very successful year, recording a sales figure of $2m in the last 12 months. And we are considering taking some measures to expand our market so as to stay competitive in the time to come.
First, we are in an urgent need of employing a few more sales people who have a good command of English. We are thinking of breaking into the European market and we find it necessary to have our sales reps in the European market if we are to secure any substantial order from the customers there. The problem we have now is that none of the present staff members can speak fluent English. That s why we need to recruit some staff members with fluency in English.
An expansion into such a market means more than just a few more sales people who can use English. We need to give our office space a facelift too because we have reason to expect more visitors to our company. Apart from that, the computers in our office need to be upgraded.
With these done, we can even try to enter the American market after our success in the Europe. At a rough estimate, our sales figure is likely to increase by around 20% in the next year if the proposed investment is approved. |
