Packaging is a very important form of advertising. A package can sometimes motivate people to buy products. For example, a little child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products - or to ask their parents to buy for them.

　　Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.

　　The size of a package also motivates a buyer. Maybe the package has“Economy Size”or“Family Size”printed on it. This suggests that the larger size has the most product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit.

　　The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.

　　36.“A buyer will get something for nothing”in paragraph 2 may probably mean ________.

　　A) a buyer will not get what he pays for

　　B)a buyer will get more than what he pays for

　　C) a buyer will get something useful free of charge

　　D) a buyer will get more but pay less

　　37. From the pasage we know the buyer pays more attention to ________.

　　A) the size of a container

　　B) a container with attractive picture

　　C) a well-designed container

　　D) a plain container with low cost

　　38. What suggestion does the writer give in the passage?

　　A) It's not good to buy the product which is sold in a glass or dish.

　　B) The quality of a container has nothing to do with the quality of the product.

　　C) The best choice for a buyer is to buy a product in a plain package.

　　D) A buyer should buy what he needs most rather than a well-designed package.

　　39. Which of the following sentences is NOT true according to the passage?

　　A) In fact glasses or dishes used for packaging do not cost money at all.

　　B)“Family Size”printed on the package means that it is rather economic.

　　C) To a child, even to an adult, the form is far more important than the content.

　　D) Words and pictures written on the package are thought to be an advertisement.

　　40. What do you think is the best title for the passage?

　　A) How to Package a Product.

　　B) How to Make an Advertisement.

　　C) How to Sell Product.

　　D) How to Attract More Buyers.

　　


　　参考译文

　　包装是广告的一个非常重要的部分。一个好的包装有时会促使人们购买某种产品，例如，一个小孩子可能会因为包装盒子上印有一个电视演员的图片而要买那份早餐食品，小孩子对图片的兴趣远远大于他对早餐的兴趣。一些供小孩子涂色或者剪切的图片，包装上印刷的游戏，盒子中装着的小礼物同样会促使许多小孩购买产品——或者叫他们的父母为他们买。