A. get enough information concerned B. advertise his products

　　C. produce high quality goods D. none of the above

　　12. The word "indispensable" in the first line means_________.

　　A. impossible　　B. essential　　C. advisable　　D. available

　　13 Which of the following statements is not true?

　　A. The relationship between market investigation and sales promotion is just as that of the lips and teeth.

　　B. It is impossible to succeed in selling a product without market investigation.

　　C. There are various ways of making market investigation.

　　D. Production goes before market investigation.

　　14. Making market investigation is very important because_________.

　　A. in market, goods on sale are numerous B. every producer is facing keen competition

　　C. it can greatly promote sales D. all of the above

　　15. All the following are channels to get market information except _________.

　　A. to have commercial counselor’s office of our embassies stationed abroad

　　B. to promote the quality of our own products

　　C. to send trade groups abroad every now and then

　　D. to have face-to-face talks with foreign businessmen